What is Digital Marketing? The entire online marketing course content?

LEARN THE ENTIRE DIGITAL MARKETING

BE A PROFESSIONAL MARKETER

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If you want to become digital marketing professional following topics you must study so keep researching on these topics because digital marketing is not the stable technology it is keep changing with the discovery of new technology, this industry can never be firm so be updated and be ahead of others.

keep researching on the following topics

Overview of Digital Marketing

Differences between Digital marketing and Traditional Marketing
Importance of Market Research and analysis.
Difference between Promotion and Advertising.
What is Traffic, how to bring Targeted Traffic.
How to market your business online?
Importance of Visibility and Engagement?
Inbound marketing is the need of the hour.
What is a Lead?
What is Lead Nurturing.
Overview of how to generate leads for your business.
What is CTA and why it’s important.
What is Google Indexing?
What is SERP?
What is Bounce Rate ?
Inorganic and Organic search?
Understanding the functionality of Search Engines.
What are Web Crawlers?
Understanding what are keywords and how to use them wisely?
What is White Hat, Black hat and grey hat in Internet marketing.
Performance evaluation is key.
Understanding ROI

Website Planning & Creation

Understanding various types of websites.
What is Web Hosting?
what are Name Servers?
what are Domain Names?
What is EMD domain?
What are CMS Platforms.
Making a Website layout.
Building a Website using the most popular CMS Platform.
Creating Website Pages.
Adding logo to the website.
Adding a favicon to your website.
Some tips and tricks on how to get good content for your website?
How to add free quality images to the website.
How to add clickable buttons on the website.
How to use themes and plug ins?
Understanding the difference between pages and posts in a website
Adding social Share buttons on the website ( Facebook, Linked in, Twitter Google Plus etc)

E-Commerce & Marketplace

E-commerce structure
Key Differences between, E commerce, Marketplace and Affiliate Marketing
Various Components required to set up E commerce business
Best practices for Logistics.
What is a payment gateway
Importance of choosing the right payment gateway
How to become a seller on various e commerce platforms
Key points to keep in mind before becoming a seller
ROI structure and planning
E-Commerce Plugins and Themes
Overview of SEO for E-Commerce
Designing and development
Exploring SAAS Platform for building an E commerce website

SEO (Search Engine Optimization)

What is Search Engine Optimization?
Benefits of doing SEO
What is a Search Engine?
SERP analysis
Understand Google’s Search Engine’s Algorithm ?
What is Alexa Ranking?
keyword analysis
Different types of keywords ?
How to Choose right keywords for your business?
Let’s check out the Google Keyword planner tool ?

What is On-Page SEO ?

Keyword optimization

What is good Content ?

Content planning

Optimize your content.
Internal Linking
Create Meta Title
Writing Meta Description
Verifying website through Google Webmaster Tool
Update H1/H2 Tags
Image Optimization

What is Off-Page SEO ?

What are Backlinks ?
Types of Backlinks ?
How to create Backlinks?
Tools to check Domain Authority and Page Rank
How to use Social Media for link Building ?
How to create a Link Building strategy ?
Why is Content Marketing Important ?
What is Guest posting ?
How to do guest posting ?
Directory Submission

How create a link bait ?

How to use Blogs in SEO ?

Infographic Submission

Forum Posting

Photo sharing

Local listing

Question and Answers

Article Submission
pdf and ppt submission

Video Marketing

Business Reviews

Local SEO

How to Add Google Maps
NAP
Submit website to Google My Business

SEO Optimization

Keyword Placements Vs Keyword Stuffing
SEO Tools
Making SEO strategy for your business
what is Domain Authority
what is page rank
Google Updates and algorithms(Panda, Hummingbird, Penguin, EMD)
Monitor and analyse SEO reports
Do’s and Dont’s of SEO
Top Plugins for SEO
Optimize your content
What are follow and No Follow links ?
Types of keywords in SEO

Google Adwords / PPC Campaigns

What are Paid search results in Google?
Introduction to Adwords ?
How to configure Google Adwords account ?
What are various components of Google Adwords ?
What are Adgroups
Various types of campaigns
How to start a Campaign?
Keyword Research

Google Adwords Mechanism

What is Ad rank ?
Importance of Ad Rank ?
Importance of Land Page Experience ?
Detailed Explanation of CTR and its importance ?
Bidding strategies in Google Adwords ?
Quality score and it’s importance in Inorganic listing

Campaign Creation

Search Campaign
Choose the right campaign for your business?
what is a Search Campaign
Understanding types of search campaigns
Creating a Search Campaign live on Adwords Tool
Understanding Campaign settings
Modifying campaign settings according to your business
Location Targeting settings and it’s benefits
Create Ad groups through Google Adwords Tool
Keyword Research and analysis
Choosing and adding Right keywords
Types of keywords
Long Tail keywords, Exact Match, Broad Match, Broad Match Modifier,
Negative keywords
Impact of each type of keywords
What is Bidding ?
Types of Bidding strategies in Google Adwords
CPC, CPM, CPA
Which Bid strategy to opt for ?
Manual and Auto Bidding
what are Ad extensions ?
Ad creation for the Campaign with Ad Rank strategy
Keyword Usage in Ads
Ad Relevance
How to Improve Quality of Ads
Ad limitations
what is Final Url is it different from Display URL

Display Campaign Creation

Understanding various types of Display Campaigns
Understanding Marketing Objectives in a Search Campaign
Build Awareness, Influence Consideration, Drive Action
Remarketing Campaign
What is remarketing
Setting up remarketing campaign
Creating Remarketing lists
Advanced Level list creation
Custom audience
Understanding No Marketing Objective
Creating Display Campaign
Understanding Display Campaign Settings
Advanced Settings Explanation
Ads Placement and scheduling
Website shortlisting for Ads Placement
Creating Lucrative banner ads using tools
Text Ads creation

Google Analytics

Understanding working of Google Analytics
How to setup Google Analytics for your website
Adding tracking code to Website ?
Setting up Goals in analytics
understanding conversion metrics in Analytics
Understanding Funnels
customizing dashboard in google analytics
Working of various tabs
Annotations
filters
Custom Alerts
Segmentation
Functionality of Reports
How to get customised reports, creating shortcuts
Traffic source analysis
Real time reporting
Bounce Rate analysis

Ad Performance & Conversion Tracking

Conversion tracking and it’s importance
Setting up conversion tracking on your website
Checking conversion reports and statistics

Social Media

Social Media for business
Various Social Media Platforms
Social Media Versus other types of Internet Marketing
Overview of Lead generation through Social Media
Viral Marketing and it’s importance

Facebook

Facebook Marketing and it’s importance
Various mediums of Facebook marketing
Facebook Page, Groups, Profile, posts
Facebook Page creation
Adding Facebook plug in on the website
Linking FB account to your website and other external links
How to create posts in Facebook to get the most benefit out of it.
Tricks on how to increase likes on Facebook Page, profile
Marketing tips on Facebook
How to increase engagement on facebook profile, Page
Advertising on Facebook
Do’s and Dont’s of Facebook Advertising
How to generate leads through Facebook
Overview of Facebook Algorithm (Edgerank)
Third Party Apps on Facebook
Overview of Facebook Analytics.

Creating Facebook Ads

How to bring targeted traffic through Facebook Ads.
Facebook Targeting.
Modules of Payment for Ads CPC, CPM, CPA
Adding Conversion tracking code to website.
Understanding ROI in facebook advertising.

How to effectively use Linked in for Business
how does Linkedin work
Linkedin profile company vs personal
Linkedin groups
Marketing techniques on Linkedin
Do’s and Dont’s on Linkedin

Twitter

How to Tap Twitter potential
Marketing techniques for Twitter
Twitter tools (tweetdeck)
Overview of Twitter Ads
Tips on Tweets and Retweets

Youtube Marketing

youtube Account monetization
Importance of keywords in youtube
youtube video creation
Uploading video on youtube
youtube marketing strategy
Overview of Advertising on youtube (Google Adsense)
Attracting youtube visitors to your website

Email Marketing

Understanding working of Emails
Emails for Business
Emails for Lead generation
Using Emails for promotions
How to avoid spamming
Do’s and Dont’s of Bulk Emailing
Tools for sending Emails
Creating Emails Lists
Overview of Opt in and Opt out
Setting up Auto responders
Tools for Creating visually appealing emails
Sending Broadcast Emails

Lead Generation

What is a Lead?
Importance of Lead Generation for business
Landing page and it’s importance
Creating a Landing Page
What is a Thank you page ?
Creating Thank you page ?
Creating CTA (buttons)
Creating Forms for Website
Lead generation through various mediums
Overview of A/B Testing ?
Understanding Process of Lead Nurturing ?
Learn the Art of Converting Leads into Sales

Mobile Marketing & Mobile Web Marketing

Types of Mobile Devices and their use
What is m.mobile website?
Using tools to create mobile websites
What are Mobile Applications and their use
Benefits of having a responsive website ?
CMS platforms for making Apps?
Creating Mobile Apps Live
How to run Ads on Mobile Apps
Setting up target audience for Mobile App ads
Advertising on mobile (App & Web)
What is Admob and its usage
SMS Marketing ?
Uploading Mobile Apps on Android, IOS, Microsoft and Blackberry platforms
Mobile Apps Analytics

Content Marketing

What is Good Quality Content?
Why is Quality content importance for any business
Content Marketing Tips
Keywords usage in Content
What is Plagiarism
How to avoid plagiarism
How to write original content?
What are Headlines?
Importance of writing Attractive headlines
Understanding content writing for various platforms
Blog, Articles, Business
Keyword placement and its importance
Various mediums to get Content ?
Content and SEO
Tools for writing content
Examples of Websites which have good content

Affiliate Marketing

Understanding Affiliate Marketing and it’s attractive features
Who is a Publisher ?
Who is an Advertiser ?
What are agencies in Affiliate Marketing
How to become an Affiliate Marketer
What is Direct Affiliate ?
Tools necessary for Affiliate Marketing
How does Commission work in Affiliate Marketing ?
Understanding ROI in Affiliate Marketing
Top Affiliate Marketing Agencies
How to get approved for Affiliate Marketing?
Secrets of Affiliate Marketing.

Blogging & Google Adsense

Understanding Affiliate Marketing and it’s attractive features
Who is a Publisher ?
Who is an Advertiser ?
What are agencies in Affiliate Marketing
How to become an Affiliate Marketer
What is Direct Affiliate ?
Tools necessary for Affiliate Marketing
How does Commission work in Affiliate Marketing ?
Understanding ROI in Affiliate Marketing
Top Affiliate Marketing Agencies
How to get approved for Affiliate Marketing?
Making money via Adsense and Blogging.
How to grab freelancing project through online project from freelance.com.

Online Reputation Management

What is online reputation management
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by Step guide to overcome negative online reputation
Best examples of online reputation management

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The entire content can be studied by exploring internet and searching the particular topic.

Satish - SEO SMO Expert

Wednesday, 22 June 2016